EXPERIENCE

UX/UI DESIGNER

PRIMELENDING // APRIL 2017 - PRESENT


UX and UI design for all web properties including 1500 loan officer websites, 12 mortgage payment calculators, campaign landing pages, and a loan officer recruiting website.

UX responsibilities include conducting user research and testing using various methods, journey mapping, information architecture, persona development, wireframing, and prototyping.

  • Reduced time on task for mortgage payment calculator from 1:37 to 0:06 with 100% task success rate.

  • Improved landing page conversion rates from average of <1% to ~20% in first 90 days.

  • Implemented monthly UX performance reporting and benchmarking initiative for all web properties.

  • Awarded the Mo Getter Award in less than a year for going the extra mile, high quality work and
    results, collaboration, innovation, and exhibiting core values.


UX/UI DESIGNER

MOJO MEDIA LABS // NOV 2015 - APRIL 2017


Responsible for the UX and UI for a portfolio of 7 clients in a variety of verticals. This included conducting monthly UX performance data analysis with enhancement recommendations, creating wireframes, visual design, and UX design (information architecture, and user flows).

Other visual design responsibilities included animated graphics, videos, infographics, SlideShares, presentations and pitch decks, social media ads, emails, landing pages, and social media content.

  • Decreased our largest client’s website bounce rate by 20% after implementing strategic UX modifications to the navigation and homepage content.

  • Designed an infographic for our largest client that generated 286 leads, going on to win the American Marketing Association's Marketer of the Year Award for 2017.

  • Developed and implemented a new website redesign process internally, and externally for clients.

  • Redesigned the agency website, designed and implemented new agency-wide branding.

MARKETING MANAGER / PRODUCT DESIGNER

STANDARD SUPPLY // DEC 2014 - NOV 2015


Promoted to manage all marketing activities. Managed the Events & Communications Coordinator, negotiated with vendor partners for promotional funds (cooperative advertising funds), developed yearly campaign and events calendar, determined promotional pricing, analyzed and reported results of efforts to EVP of Sales.

  • Oversaw mobile app project team of 4 and launched version 1.3 update, which included 6 new features and enhancements–increasing app order sales to over $200,000 in first year.

  • Acquired and maximized $250K in vendor cooperative advertising funds to cover all advertising expenses.

  • Elected by peers to President of the Young Executives Group.

 

E-COMMERCE MARKETING MANAGER

STANDARD SUPPLY (theairfilterstore.com) //
oct 2013 - oct 2014*


Given additional responsibility for creating and implementing a digital and content marketing strategy for B2C e-commerce site owned by Standard Supply. Created all design assets for all campaigns.

  • Increased site traffic by 30% in first month by developing and executing digital marketing campaigns and design assets.

  • Utilized promotional codes and rewards program to grow sales.

  • Designed and implemented a text reminder initiative to remind customers to check or change their air filter, and increase repeat business.

  • Increased Facebook page likes by 52%.

*TRANSFERRED TO A DIFFERENT DIVISION IN 2014
 

MARKETING COORDINATOR / PRODUCT designer

STANDARD SUPPLY // DEC 2011 - DEC 2014


Print and digital design, developed and implemented new brand identity, completed full website redesign, email marketing, & design, social media marketing and community management, video creation (technical instruction and advertising), and event planning.

  • Product design for the company’s first proprietary native mobile app that integrated with the Prophet21 backend ERP to provide our clients with mobile ordering and truck inventory management.

  • Lead a team of 4 peers in managing the project, which included executive presentations and gaining buy-in, acting as liaison to third party developer resources, and delegating tasks to project team.

  • Awarded the Above and Beyond Award after 1st year; given to one person company wide for superior performance.

  • Noted on performance review that, “Her [Bree] addition to the team has been an overall upgrade for Standard Supply and she continues to prove herself a valuable resource to the [17] branches.”

OTHER EXPERIENCE

  • Art Teacher, Dripping Springs ISD, 2008 - 2011

  • Client Services, Banfield Pet Hospital, 2007-2009

 

EDUCATION

BFA // 2004-2007

  • University of Mary Hardin-Baylor

  • Graduated in 3 years

  • Dean’s List, Provost’s List

UX TOOLS

WIREFRAMES/DESIGN/PROTOTYPES/
Animation/interactions

  • XD CC, Invision Studio, Sketch, etc.

  • Zeplin

  • Illustrator CC

  • Photoshop CC


UX RESEARCH

  • Unmoderated User Testing (UserTesting.com)

  • Tree Testing (Optimal Workshop)

  • Card Sorting (Optimal Workshop)

  • A/B Testing (Google Optimize)

  • Polls (Lucky Orange & Hotjar)

  • User Recording Analysis (Lucky Orange)

  • Heatmap Analysis (Lucky Orange & Hotjar)

WEB

  • HTML5/CSS3 (7 Credits CE Courses )

  • Hubspot COS (Certified)

  • Magento

  • Squarespace

  • Wordpress

UX PERFORMANCe

  • Google Analytics

  • Lucky Orange

  • Hotjar

PRODUCTIVITY

  • Slack

  • Trello

  • Teamwork

  • Clarizen

  • Hubspot CMS

  • Advanced Excel (pivot tables, vlookup, etc.)

AWARDS & HONORS

  • MoGetter Award, 2017, PrimeLending

  • Marketer of the Year, American Marketing Association (Dallas Chapter), Mojo Media Labs, 2017

  • Elected President of Future Leaders Group, 2015, Standard Supply

  • Inaugural member of the Future Leaders Group, 2012, Standard Supply

  • Above & Beyond Award 2012, Standard Supply

PROFESSIONAL DEVELOPMENT

MASTER OF SCIENCE // MARKETING 2014-2015
UT DALLAS


Courses taken:

  • Marketing Management

  • Quantitative Introduction To Risk & Uncertainty In Business

  • Marketing Models (Marketing Engineering)

OTHER SKILLS

  • Agile/Scrum (Lean Certified)

  • Leadership/People management (1 year experience)

  • Project management

  • Data analysis & reporting

  • Marketing strategy