Case Studies

 

MORTGAGE CALCULATORs

Client: Mortgage Lender
Role: UX & UI Design, Animation, Unmoderated User Testing

Problem: Calculator had outdated UI, inputs required high effort, and output was confusing and overwhelming.

 

Mortgage Lender Corporate Website information architecture

Client: Mortgage Lender
Role: UX Research & Analysis, Persona Development, UX Design

Problem: 93 pages of keyword-stuffed content. A card sort and a tree test walk into a bar...

 

SEIKOVISION B2B WEBSITE

Client: SeikoVision, Global Lens & Eyewear Manufacturer
Role: Conversion optimization, UX Research & Analysis, UX & UI Design

Problem: Bounce rate of ~90% and, not surprisingly, 0 conversions.

 
 

LOAN Product Information Wizard

Client: Mortgage Lender
Role: UX Research & Analysis, UX & UI Design, User Testing, Executive Presentation

Problem: Users researching all product types were provided too many paths forward and became quickly overwhelmed with too many options.

 

loan officer WEBSITEs

Client: Mortgage Lender
Role: UX Research, Competitive Analysis, Unmoderated User Testing, UX & UI Design

Problem: Users longed for a personal connection before they felt comfortable contacting the loan officer.

 

Selected Prototypes

Loan Officer Locator (Desktop site) - low fidelity prototype made with Invision

Product Information Wizard for Homebuyers (Desktop site) - low fidelity prototype made with Adobe XD


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